Being fashion forward: Nykaa will diversify, but does Falguni Nayar have enough ammunition to make it big? – Economic Times

Mang. Const.

Being fashion forward: Nykaa will diversify, but does Falguni Nayar have enough ammunition to make it big?  Economic Times

First, you get a woman hooked on to Huda. Or grab her attention with Aveeno and then leave the rest to Bobbi Brown. Soon she starts coming to you repeatedly; you’re the only one who can add gloss to her beauty. After all, wasn’t it the iconic French Yves Saint Laurent who claimed, the most beautiful makeup of a woman is passion. But cosmetics are easier to buy? So now that you have her attention fully, save time with quicker deliveries and seal the deal with hefty discounts. Then wow her further with the latest pret lines. So says Falguni Nayar, investment banker-turned-3rd generation ecomm…

Source: Mang. Const.